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The VergeJune 12, 2026· 1 min read

Siri won’t be your AI girlfriend

Apple's new Siri won't act overly friendly or try to build a personal connection with users like some other chatbots do. Instead, it will know when to be quiet.

What happened

Apple's Craig Federighi explained in an interview that their new Siri is designed to be more reserved than other chatbots. Federighi said these other chatbots often focus on keeping users engaged and may even try to get them to reveal personal information. Apple took a different approach with their new Siri.

Why it matters

As a business owner, you may be concerned about the potential for chatbots to overstep boundaries or collect too much personal information from customers. Apple's approach with their new Siri could be a more suitable option for companies looking to use AI in a way that respects user privacy.

The takeaway

You can expect Apple's new Siri to be more reserved and less likely to try to build a personal connection with users, which could be a more suitable option for businesses looking to use AI in a way that respects user privacy.

Read the original at The Verge

Our plain-English take, written from public reporting for operational business owners. Always read the original for full context.

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