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The VergeJuly 25, 2026· 1 min read

Google basically confirms the Pixel 11 is getting a price hike

Google's next Pixel phone will likely cost more than the previous model. The price increase is due to rising memory costs caused by the growth of AI data centers.

What happened

Google's Vice President of Devices and Services, Shakil Barkat, confirmed that the Pixel 11 will cost more than the Pixel 10. This is due to the ongoing RAM supply issues caused by the expansion of AI data centers. Companies across various industries have already raised their prices in response to these increased costs.

Why it matters

As a business owner, you're likely no stranger to supply chain challenges. The price hike for Google's Pixel phone is a reflection of the broader impact of AI data center growth on memory costs. This may lead to price increases in other industries as well.

The takeaway

Be prepared for potential price hikes in the tech industry due to rising memory costs. Consider diversifying your suppliers or exploring alternative solutions to mitigate the impact of these cost increases.

Read the original at The Verge

Our plain-English take, written from public reporting for operational business owners. Always read the original for full context.

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