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TechCrunchAugust 12, 2026· 1 min read

Everything announced at Made by Google ’26: Pixel 11, Pixel Watch 5, Pixel Tag, and tons of Gemini features

Google announced several new products at its Made by Google event, including the Pixel 11 series and a new tracking device called Pixel Tag. The Pixel Tag is a competitor to Apple's AirTag.

What happened

Google unveiled the Pixel 11 series, which includes new smartphones with improved cameras and features. The Pixel Tag is a small Bluetooth device that can be attached to items and tracked using the Google app. Additionally, Google announced several new features for its Gemini AI assistant.

Why it matters

For business owners, the new Pixel Tag could be a useful tool for tracking company property or inventory. The improved features in the Pixel 11 series may also be of interest to those who rely on Google's ecosystem for their work.

The takeaway

You may want to consider the Pixel Tag as a potential solution for tracking company assets, but it's worth waiting for reviews and comparisons to Apple's AirTag before making a decision.

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